“Yes, there is a real expertise. We have resorts, Courchevel Méribel, which are one of the best in the world. There are sports club that are active, and then the little French touch, it’s up to us to put it all onward. That we make a sporting, popular and media event.
We don’t do World Championships to make World Championships. There really must be a legacy. A legacy for young people, which, we hope, will be inspired by this.”