Founded in the Netherlands in 1908, the Vredestein premium tyre brand has built a reputation for quality and innovation – from its first bicycle tyre produced in 1910 to the passenger car, bike, and agriculture tyres that are manufactured in Europe today. As well as tyres for high-performance cars and family cars, the brand pioneered the all-season tyres segment in the early 1990s and remains at the forefront of the market.

Vredestein is the Official Sponsor of the FIS Alpine World Ski Championships. As a tyre brand with a long-lasting heritage, our winter, and all-season tyres have many natural synergies with the world of competitive skiing, in particular the shared focus on achieving superior standards of performance and safety on snow and ice.

Vredestein was recognized in a wide range of independent tyre tests conducted last autumn by leading consumer magazines, including AutoBild, ACE Lenkrad, and Auto Motor und Sport, as well as by ADAC, Europe’s largest motoring association.

As an official global partner of Manchester United, Mille Miglia, and Vredestein Tyres 2OKM Paris, supporting the FIS Alpine World Ski Championships is one of the great honors for our brand to pursue our values and support successful athletes who will be taking part in the World Championships!